Our vision is for the Deaf and hearing communities
of Christchurch and ideally, the rest of New Zealand,
to communicate more easily together.
At Sign Equity, our goal is to teach basic NZSL and Deaf Culture to the frontline staff at as many businesses in Christchurch (or where NZSL is needed) as possible. We would like the Deaf community and other NZSL users to see their language available at the places they frequent.
“Learning another language is not only learning different words for the same things,
but learning another way to think about things.” – Flora Lewis
Having NZSL available, will benefit both communities. Deaf people are able to use their own language when going places and the businesses will benefit from having more customers and confidence in serving them.....simply because they can communicate effectively.
We also cater to small groups, community groups and individuals.
A society where everybody can communicate their basic
requirements for everyday needs!
Why Your Business?
There are many places in and around
New Zealand that Deaf people and other NZSL users will find a communication barrier present... eg: shops, cafes, restaurants, entertainment venues and the list goes on...
Figures from Statistics New Zealand (below) would indicate that at approximately 1 in 10 people who visit your business as a potential client, have a hearing loss or communication difficulties of some degree.
Could some customers be getting a negative impression of your business?
Staff education in Deaf Culture, basic NZSL vocabulary and clear communication techniques would be extremely beneficial.
Our course educates your staff in:
getting the attention of a Deaf person
making sure you are facing them and maintaining eye contact.
learning words and their signs in order to communicate clearly with them.
Plus a whole lot more...
Sign Equity provides your business with...
a free permanent listing on our Deaf Friendly Businesses Directory.
We advertise this with the NZSL community to inform them of businesses who can use NZSL. We include information about your business, company logo, a Google Map and then link this all back to your business website.
a free ad in the Deaf Society of Canterbury newsletter.
We place an ad on your behalf in this newsletter which goes to members across New Zealand. This shows your inclusiveness to all NZSL users.
window stickers, desktop display and staff badges.
We have produced a sticker for your doors / windows, a desktop display for your counter (where applicable) and badges for your staff. The badges are used as a visual aid for Deaf customers to identify those who know basic NZSL. They can then approach when wanting communication.
an amazingly supportive community.
The Deaf Community of New Zealand are a very supportive community. They love to travel, eat out, visit cafes and bars in groups and be entertained. Showing your support for their language will encourage them to support your business.
the best value for money NZSL business course available.
We provide the best value course, as we teach only what your business requires.
Each course is tailored to individual businesses so we would require a 10 minute appointment to discuss your needs. A quote is then prepared for you.
To keep the price of the course as low as possible, people attending will receive their resources online. You can choose to have printed copies if you wish.
Think about every one of your customers.... Much can be done
to improve your clientele.
In New Zealand
According to the 2013 New Zealand Health & Disability Survey, done through Statistics New Zealand, there are 380,000 people with a hearing loss. 219,000 males and 161,000 females.
In Christchurch alone, 10% of the population have some form of hearing loss.
The 2018 Census states there are 22, 986 NZSL users in the country, up from 20,235 in 2013.
Sign language is not only used by Deaf people, but also other people who are unable to use their voice or simply prefer to communicate in NZSL.
Communication is one of our most basic human rights
and is being overlooked by a huge part of
the New Zealand community.
Sign Equity is here to help!